Interviewing Leaders to Uncover Potential UX Problems

Organizations have lots of problems, and they hire smart people like you to help them solve those problems! Whether you are starting as a consultant or the newbie, or you’re a seasoned employee looking to take a fresh approach, one technique you can use is to interview leaders within the organization to gather insight into their objectives and opinions, and ultimately better understand the landscape of the business and its audience (e.g., customers, users, etc.).

Questions to Ask

As you interview leaders within an organization to better understand – at a high level – potential user experience-related problems to tackle, use this Interview Worksheet to list the questions you want to ask. Plus, you may think of more categories and questions to add!

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Yes or No

It Sounds Like a Good Idea, But Is It Worth Doing?

So, you’ve got this idea for a new product, an app, a technology, a service, something you think is pretty cool. You have dreams of working for yourself, setting your own hours, making the big bucks, or being the next Entrepreneur of the Year. But is this the idea that will get you there? Time to take a good look at it.

Any idea can be evaluated in seven aspects: 1) painkiller or vitamin, 2) monetization, 3) simplicity, 4) relevance, 5) resources, 6) market size, and 7) “secret sauce.” For each aspect, grade your idea on a scale from 1 to 5, with a score of 5 ranking highest. Let’s go through the seven steps to evaluating your product idea and put it to the test.

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