Goodwill is best known for its retail stores where you can get great deals on gently used, and sometimes new, clothing, accessories and household goods. People clean out their closets and donate their old stuff, thinking it’s “for a good cause,” but few people have a good understanding of what that “good cause” actually is. Hint: it’s not just generically “helping” poor people.
Our challenge was to figure out how to connect the dots for Goodwill shoppers and donors about how the retail stores and other operations fund Goodwill’s real purpose – workforce development. In other words: How does donating a pair of jeans help someone prepare for, find and keep a job?